Keith Pelley, European Tour Chief Executive, Departs
Long-time Leader Exits After Historic Tenure
Pelley Key in Golf's Revenue Growth
Keith Pelley, who joined the European Tour in 2014, has announced his departure as Chief Executive after eight and a half years in the role.
Pelley became the fourth Chief Executive since the European Tour's formation in 1972. During his tenure, he has played a pivotal role in driving the sport's commercial success, overseeing a significant increase in revenue for golfers.
Under Pelley's leadership, the tour's prize money has risen substantially, with players receiving a larger share of the revenue generated. His contributions to the sport have been widely recognized, and he is credited with helping to enhance the profile and popularity of golf on a global scale.
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